6 reasons why you should treat innovation as a survival skill in times of crises

How to take action now to be prepared for these uncertain times and capitalize on new opportunities

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. — Charles Darwin

In these times innovation becomes a survival skill.

1. Disruptions thrive in times of crises and it will be you or your competitor who will take advantage of it


2. A mission-critical need for efficiency, speed, and adaptability in uncertain times

3. Unlock new growth by spotting new opportunities in the evolving market

“Innovation will flourish. The most innovative solutions often arise in the face of the greatest constraints. Our current COVID-19 challenges create extraordinary barriers to business as usual. As a result, today’s struggles and pain are forcing new ways of thinking, better approaches and fresh perspectives on problems. Companies will learn from the requirement for greater innovation and create the conditions for expanded levels of creativity, exploration and problem-solving.” — Tracy Brower, PhD

4. Stand out from competitors

5. Meet increasing and ever-changing customer expectations

6. Attract the best talent


So how to take action now?

1) Spot emerging white spaces and changing customer demand to adapt your offering

2) Focus on painkillers

3) Develop new products/services/business models

Do you want to take action and you need help?

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Helping companies with effective strategies and execution for a systematic, user- and growth-centered innovation.