The Dark Side of Bottled Beverages: How Our Thirst is Killing the Planet

Yesterday was World Water Day, a day dedicated to promoting awareness and action around water-related issues. And one of the most significant issues we face today is the overreliance on bottled beverages.

Did you know that over 1 million plastic bottles are sold every minute around the world? And that only 9% of those bottles are recycled? The rest end up in landfills or the ocean, where they take hundreds of years to decompose and harm marine life.

But the problem goes beyond just the environmental impact. The production and transportation of bottled beverages also consume significant amounts of energy and resources, contributing to climate change and exacerbating water scarcity.

So what can we do about it? Here are 3 easy & hands-on ideas:

  1. Invest in a reusable water bottle: By carrying a reusable water bottle with you, you can reduce your reliance on bottled beverages and save money in the long run. Plus, it’s a simple way to reduce your environmental impact.
  2. Support businesses that prioritize sustainability: Look for companies that are committed to reducing their use of single-use plastics and promoting sustainable practices. By supporting these businesses, you can help create demand for environmentally friendly products and services.
  3. Advocate for policy change: Write to your elected officials and urge them to support policies that promote sustainable practices and reduce our reliance on bottled beverages. By raising awareness and advocating for change, we can make a real impact.

On this World Water Day, let’s commit to making a change. Let’s work together to protect our planet’s most precious resource and create a more sustainable future for all. What steps will you take to reduce your use of bottled beverages and promote sustainability?

Share your thoughts and ideas in the comments below!

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About Me

About Me

Helping companies with effective strategies and execution for a systematic, user- and growth-centred innovation.

My name is Fabian Roschig and I am a consultant for innovation strategies and innovation management.

My mission is to drive innovation at all levels, based on the individual strengths of each organization, to enable and accelerate sustainable commercial growth. Together we make this happen by setting clear goals, focusing on the right balance between strategy and execution, and using validated, systematic methods and tools that guarantee continuous, measurable results.

For more than 12 years, I have had the privilege to successfully plan, implement or optimize new strategies, products, services, innovation programs, structures, agile teams as well as processes for a variety of clients and employers such as The Coca-Cola Company, Condor, kicker, Dr. Oetker or TUI. In doing so, I work closely with executive boards, middle management, cross-functional teams, and external service providers.



Fabian Roschig - Innovation Consultant

Helping companies with effective strategies and execution for a systematic, user- and growth-centered innovation.