Finding creative solutions to real-world problems with cross-functional teams.

What is ideation?

The Nielsen Norman Group defines ideation as “the process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them.”

What is an ideation workshop?

Why you should run an ideation workshop?

  1. Co-creation of concepts leveraging internal know-how and external validated processes and methods. It is a structured process instead of “wild” techniques such as brainstorming.
  2. You get from vague ideas or opportunities to defined concepts in less than 2 days. Creating tangible ideas for prototyping and validation.
  3. Focus, prioritization, and alignment of cross-functional teams (+Voting avoids long discussions). Quick alignment of cross-disciplinary teams.
  4. If applied correctly ideation keeps you focused on your user's problems and challenges and addresses the desirability of the solution.
  5. It’s a judgment-free creation of solution approaches. It is a safe space for the novel, perhaps unconventional. As a consequence, it normally is fun and exciting.

What are the outcomes of an ideation workshop?

  1. Prioritized concepts, aligned with the team, and voted for democratically as a team.
  2. An idea backlog for future prioritization/realization.
  3. Visual artifacts (depending on the length of the workshop).

When to use an ideation workshop?

  • In the process of developing new services/products/experiences.
  • Finding new angles to solve complex problems.

What should happen prior to the workshop?

The Double Diamond: A universally accepted depiction of the design process

Ideation unveils its full potential as an innovation process only once you have a problem that is worth solving.

Ideation workshops are used once you conducted sufficient research, user interviews, identified a clear opportunity, and a clear problem statement (A problem statement identifies a current problem a user is encountering and the goal the user would like to accomplish).

Skipping the prior research may lead to solutions no customer actually needs and that have nothing to do with your user’s motivations or pain points.

Check my post 👇🏼

High-Level process of an ideation workshop

The overarching scheme of an ideation workshop is 2 phases.

  1. The first phase is all about diverging and generating ideas.
  2. The second phase is where we narrow things down and select the best ideas to take further.

Divergent thinking

Convergent thinking

Want to know what should be done prior to the ideation workshop? 👇🏼

Want to know how to plan a successful ideation workshop? 👇🏼

Want to know how to run a successful ideation session? 👇🏼

What to do after the ideation workshop?

You want to take action or you need help?

👉🏼 Get more information about my Ideation Workshop Service to kickstart your innovation journey or build upon spotted opportunities.

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About Me

About Me

My name is Fabian Roschig and I am a consultant for innovation strategies and innovation management.

My mission is to drive innovation at all levels, based on the individual strengths of each organization, to enable and accelerate sustainable commercial growth. Together we make this happen by setting clear goals, focusing on the right balance between strategy and execution, and using validated, systematic methods and tools that guarantee continuous, measurable results.

For more than 12 years, I have had the privilege to successfully plan, implement or optimize new strategies, products, and services, innovation programs, structures, agile teams as well as processes for a variety of clients and employers such as The Coca-Cola Company, Condor, kicker, Dr. Oetker or TUI. In doing so, I work closely with executive boards, middle management, cross-functional teams, and external service providers.

Helping companies with effective strategies and execution for a systematic, user- and growth-centered innovation.

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